2011硕士研究生英语二Text2

英文原文：

Whatever happened to the death of newspapers? A year ago the end seemed near. The recession threatened to remove the advertising and readers that had not already fled to the internet. Newspapers like the Sam Francisco Chronicle were chronicling their own doom, America,'s Federal Trade Commission launched a round of talks about how to save newspapers. Should they become charitable corporations? Should the state subsidize them? It will hold another meeting soon .But the discussions now seem out of date.

In much of the world there is little sign of crisis. German and Brazilian papers have shrugged off the recession. Even American newspapers, which inhabit the most troubled corner of the global industry, have not only survived but often returned to profit. Not the 20% profit margins that were routine a few years ago, but profit all the same.

It has not been much fun. Many papers stayed afloat by pushing jounalists overboard. The American Society of News Editors reckons that 13,500 newsroom jobs have gone since 2007. Readers are paying more for slimmer products. Some papers even had the nerve to refuse delivery to distant suburbs. Yet these desperate measures have proved the right ones and sadly for many journalists, they can be pushed further.

Newspapers are becoming more balanced businesses, with a healthier mix of revenues from readers and advertisers. American papers have long been highly unusual in their reliance on ads. Fully 87% of their revenues came from advertising in 2008, according to the Organization for Economic Cooperation Development( OECD ) In Japan the proportion is 35%. Not surprisingly,Japanese newspapers are much more stable.

The whirlwind that swept through newsrooms harmed everybody, but much of the damage has been concentrated in areas where newspapers are least distinctive. Car and film reviewers have gone. So have science and general business reporters. Foreign bureaus have been savagely cut off. Newspapers are less complete as a result, But completeness is no longer a virtue in the newspaper business.

中文翻译：

对于报纸的消亡问题到底发生了什么？似乎一年前结局就已经来临，经济衰退威胁哪些还没有逃离到互联网广告和读者的报业，像Sam Francisco Chronicle正在记录他们自己的死亡厄运。美国联邦贸易委员会发起了一轮关于如何拯救报纸行业的讨论，难道他们应该成为慈善公司？难道州政府应该救助他们？他们很快会再次举行会议，但是现在的讨论似乎过时了。

在世界大部分地区似乎都没有危机的迹象，德国和巴西报业已经对经济衰退不屑一顾。即使是美国报业，那个位居全球行业麻烦榜首，不仅存活了下来，还经常恢复盈利。不是几年前20%的常规利润幅度，但是利润是一样的。

这并不好玩，许多报社靠裁掉记者勉强度过难关，美国新闻编辑协会预计自2007年以来新闻编辑室的工作岗位减少13500个，读者画更多的钱购买更轻薄的产品。有些报社甚至敢拒绝投递到偏远的郊区。然而，事实证明，这些孤注一掷的措施是正确的，而且令许多记者感到悲哀的是，这些措施还可以进一步推广。

报纸行业的业务正在变得更加平衡，伴随着广告商和读者健康的混合收入模式，长期以来，美国报纸行业对广告商的依赖非同寻常，在2008年他们87%的收入来自广告。通过OECD得知在日本这个比例是35%，毫不奇怪，日本的报纸行业更加稳定。

席卷报社的旋风伤害了所有人，但是大部分的损失都是集中在那些不具有特色的报社，汽车和电影评论已经消失，科学和一般商业记者也是如此，外国办事处也被野蛮的切断了，报纸作为一个结果不那么完整，但是完整性已经不再是报纸的长处。